Hi, I’m Ashlyn – Design, for me, is more than aesthetics; it’s a force for equity. It’s the key to making information, resources, and opportunities available to everyone, regardless of their abilities, background, or circumstances.

A meal-planning app should feel effortless... yet users struggled with clunky navigation and uninspiring layouts. I reimagined the experience, crafting an intuitive interface with clear hierarchy, engaging visuals, and seamless grocery list management. The result? A 30% reduction in task time and a more delightful way to plan meals.

A confusing checkout can mean the difference between a sale and an abandoned cart. By diving deep into user behavior, I identified key friction points, streamlined the flow, and introduced early email capture. The outcome? A 20% drop in cart abandonment and a smoother path to purchase.

Membership should feel effortless, not frustrating. Users struggled with renewals, and accessibility gaps left some behind. Through research-driven improvements and inclusive design, I introduced one-click renewals and personalized recommendations... while laying the groundwork for AR/VR expansion.

Coordinating large group reservations was a logistical nightmare. I worked cross-functionally with stakeholders to design a real-time messaging and modification system, cutting reservation handling time by 40% and boosting both user and staff satisfaction.