Hi, I’m Ashlyn – a Product Designer passionate about creating meaningful, user-centered experiences, currently nestled in the California desert (Joshua Tree). I believe impactful design is driven by clear intent and strategic execution, and I bring both to every project I lead.
Revamping Flavorbloom
Product Design, UX Research, Visual Design, Strategy
Led the redesign of a meal-planning app, reducing user task time by 30% through intuitive navigation, personalized recipe suggestions, and streamlined grocery list management.
Optimizing Checkout
Product Design, UX Research, Visual Design, Strategy
Simplified e-commerce checkout, cutting cart abandonment by 20% with an optimized flow and early email capture for enhanced conversions.
Boosting App Engagement
Product Design, UX Research, Strategy
Redesigned a membership app to improve user retention and engagement with one-click renewals and personalized recommendations, while future-proofing for AR/VR integrations.
Transforming Reservations
Product Design, UX Research, Strategy
Redesigned a group management dashboard, cutting reservation handling time by 40% with real-time messaging and modification tools, enhancing user satisfaction and operational efficiency.